Our team

Guillaume spent the first few years of his career within the franchise College Pro Painters and then launched a University school project (nvi) which was sold 8 years later to Dentsu Aegis Network (rebranded iProspect Canada). Within the 5 years there he almost tripled the baseline revenue and increased its bottom line six-fold. In 2018 Guillaume joined Contxtful, a Montreal-based start-up. The metric, receptivity, is based on the observation of the human patterns associated with attention and context on the entire programmatic ad inventory. This helps media companies to obtain the best advertising results while respecting user privacy. Contxtful has one goal, to make ad tech cleaner. Guillaume loves daunting projects and strongly believes in a world with better, ethical and non-intrusive interactions between brands and consumers.